We’re not a dev shop.
We’re not a strategy firm.
Connected was founded in 2014, built on the belief that a new category of professional services firm was needed to help ambitious companies build impactful software-powered products; a firm that solved for feasibility, usability, desirability, and viability together – not separately; a firm that helps its clients build right, and build the right thing. We call this approach Product Thinking. The approach is designed to reduce the commercial risk of product development and lead to products that delight customers – because we know that the success of our clients’ businesses depend on the success of their products. It’s why we made it our mission to build better products.
Since our inception we have built a team of 135+ agile engineers, human-centered designers, and product strategists who have applied our Product-Thinking approach to help over 50 organizations across the globe discover and deliver world-class products.
From how we hire to the way we work with clients, our values guide everything we do.
Impact is the result of a million small decisions made wisely. We prize informed and considered judgment before all else.
Progress only happens when we listen carefully and speak conscientiously. Intelligence without kindness leads nowhere.
Knowing someone’s there to catch the ball makes you more willing to throw it. Reliability makes work go faster, smoother, and smarter.
Teachers & Learners
Knowledge transfer is the name of the game. Teaching and learning ensure that you, the team, and the product are continuously getting better.
Before all else, we pride ourselves on our people. Composed of world-class engineers, designers, and product and business strategists, Connected was born to fit the current business climate. United by a single passion—to build impactful software products—we’re as obsessed with transformative user experiences as we are with the technologies that make them possible.
Mike upholds the vision and mission for Connected, where he focuses on building world-class experiences for the team and customers. Previously, Mike helped grow Xtreme Labs to 350 people before it was acquired by Pivotal in 2013. He has worked with dozens of world-class brands including AMEX, Facebook, Salesforce, MasterCard, and the NFL. His work has been featured in the Financial Times, the Globe and Mail, and on CBC.
EVP, Product & Technology
Damian is a respected technology executive and entrepreneur. He is passionate about the power of cross-discipline collaboration between design, product, and engineering to build better products through Product Discovery and Delivery.
Damian’s career in software has taken him across industries and around the globe shipping products at Instagram, Uber, Facebook, and more. His work has received numerous accolades and has been featured by TechCrunch, WIRED, BBC News, Business Insider, CNBC, and The New York Times.
Global Managing Director
Leading Growth, Client Experience and Product Development, Tammy leverages her 15 years of accomplished brand and client strategy for world-class organizations to help Connected’s vision reach ambitious product builders. Prior to joining Connected, Tammy was at Tangerine leading a project to reinvent the banking experience after having worked on their brand transition from ING Direct during her tenure at john st.
As Connected’s CFO, Nicole brings over 20 years of financial leadership experience across a wide variety of industries including technology and professional services in the public and private sectors. Prior to Connected, Nicole was CFO at McKinsey & Company Canada and several start-up and growth-stage companies where she built strong finance functions leveraging the right talent, processes, systems, reporting, analytics and external partnerships. Nicole is a CPA, CA, with a Bachelor of Commerce from the University of Toronto.
EVP, Product Development and Practice
Jonathan joins Connected from theScore, a global sports app with over 9 million users, where he led the product, engineering, and design teams for over 10 years. Jonathan’s mission at Connected is to work collaboratively with clients in order to deliver true product impact and foster an understanding of how to build better.
Annette van’t Spyker
Annette brings over 20 years of experience as a Talent and Human Resources leader to Connected. She has expertise and hands-on experience in all functional areas of HR, and across multiple industries in the public and private sectors (services, consulting, manufacturing, healthcare. academia, etc.). Her past work includes leading teams and designing programs aimed at engaging leaders and employees. She is also on the board of the Human Resources Professional Association.
Managing Director, Growth & Client Experience
Joel leads the Client Experience and Growth teams at Connected. Leveraging over 8 years of experience in software, consulting, and client management, Joel started his career helping Fortune 500’s realize the power of mobile at Xtreme Labs and Pivotal. Today, Joel is focused on helping Connected’s client’s realize and achieve their business objectives by equipping them with the strategy and tools to build better software driven products.