Connected CEO Mike Stern and I recently had the opportunity to attend the Product Leader Summit in Redwood City, California. As the name would suggest, the conference featured presentations from the world’s top product thinkers and makers, among them Gibson Biddle (former VP of product at Netflix), Silicon Valley Product Group’s Marty Cagan, Box CEO Aaron Levie, and Medium CEO Ev Williams.
Catherine Ulrich is no stranger to product. The former CPO of Weight Watchers and Shutterstock (and now the Managing Director at VC firm FirstMark Capital), Catherine recently joined us at Connected for a fireside chat about product—the what, how, and why. Here are some highlights from her excellent talk below.
A Lesson in Product Development from Catherine Ulrich