Using “Jobs to Be Done” to Create a Sustainable Growth Strategy

The time it takes for a product to go from concept to launch keeps on shrinking. This is great for those eager to attack an established and profitable market, but it’s terrible news for incumbents. To stay relevant in an ever-shifting competitive landscape, your product strategy must be two things. First, it needs to be effective at getting everyone in your company to have a shared vision of what you’re really selling. And second, it must be flexible enough to be able to respond, and even anticipate, changes in the market. This talk from Alan Klement of Idealized Innovation will show how you can use Jobs Theory to create such a growth strategy.