Building Products with Meaning

with Reena Merchant, Senior UX Leadership at Google

In today’s rapidly shifting and highly competitive technology landscape, it has become increasingly important for companies to deliver meaningful products and services to customers. In order to create a product strategy that ensures both business viability and customer desirability, it’s critical to look at the intersection of business opportunities and human motivations. In this session, Reena will share some of the experiences she and her teams have had in helping to drive the creation of meaningful products and services that are better for business, better for customers, and better for society.

Watch Reena’s presentation from Elevate Product 2019 below.