The Product Thinking Playbook

Product development is hard.

The Product Thinking Playbook by Connected is here to help.

Download The Playbook

Map your way to better products.

Consisting of various tactics, techniques, and milestones borrowed from Design Thinking, Agile Development, Lean Product Strategy, and Jobs-To-Be-Done Theory, the Product Thinking Playbook helps facilitate conversations around what you will and (just as importantly) will not do to achieve your product goals.

Create alignment and document your strategy.

A Playbook exercise has two goals. The first is to create alignment through dialogue about what will and will not be done to achieve the desired outcome. The second is to generate a physical artifact that represents the execution strategy that can be referenced—and modified—throughout the life of the engagement.

employee working happily in meeting room with coworkers

The Product Thinking
Playbook Cards

a blank blue card


Tactic cards represent a set of methods and strategies that can be used to accomplish desired outcomes.

a blank gray card


Milestone cards are used to update or demonstrate progress at the conclusion of critical tactics.

a blank white card


Technique cards specify how you will execute against your chosen tactics in greater detail.

a blank yellow card

Discovery and Delivery Tracks

Cards labeled with the Discovery track are geared toward learning and validation while Delivery-labeled tactics are geared toward design and development.

Download the Product Thinking Playbook to develop your execution strategy for ambitious new products.

  • This field is for validation purposes and should be left unchanged.

Great Products (and Playbooks) Are Never Complete

Like the products we work on, the Product Thinking Playbook is always evolving. By sharing it with others, we hope to spark conversation on how to build better.