Company Culture

We Dropped “Lab” from Our Name — Here’s Why

Connected Lab is now Connected. Because building better products is about more than software.

Mike Stern

August 8, 2018

When Damian McCabe and I founded Connected Lab in 2014, it was because we believed that a new category of firm was needed to help ambitious companies leverage the power of product: not a dev shop, or a design agency, or a strategic consultancy, but a uniquely integrated product development firm — one our clients could trust to help build impactful products.

That is why, on the eve of our 4th birthday, we have decided to drop “Lab” from our name. Because what we aspire to do, and in good measure do already, extends far beyond the experimental tinkering of a laboratory. Our mission, after all, is to build better products — products that drive impact for our clients and their customers — and that means forming deep, long-lasting, and strategic relationships with those we work with. We aren’t a lab, but a partner.

Connected Lab, November 2014, 10 people total

This difference is worth pausing over. Because to me, what we are “connecting” isn’t just devices, and what is required isn’t just agile software development. Our mission is to build better products, after all, and to truly make that happen, you need to connect disciplines, practices, and above all, people. Combining strategy, design, and engineering, impactful product development is truly a team effort.

What we are “connecting” isn’t just devices, and what is required isn’t just agile software development.

And so, no more “Lab.” The nostalgic in me will miss the word (and look back fondly on the days we could sit our team at a single MakeWorks desk, when the word really meant something). But at 150 and counting, this subtle but important tweak is a fitting metaphor for who we are and what we stand for. Because software-powered products are always evolving — and we, too, are committed to continuous iteration and improvement. We work within an ever-growing and ever-changing community of builders, and we hope the unfinished letters on our new logo suggest exactly that.

To celebrate our 4th anniversary, our new name, and our new brand to go with it, Connected is partnering with Elevate Tech Fest to host Elevate Product, a day-long program filled with product-focused content from world-class thinkers and builders. We hope you’ll join us on September 26 to think about the future of products and product development, and maybe even wish us a happy birthday.

Related Posts

Connected One of Canada's Top Small & Medium Employers for 3rd Year

Connected is excited to announce third-year-in-a-row win of Canadian Top Small & Medium Employer

How Tech Can ‘Venture Out’ to be Inclusive to LGBTQ+ Community

Diversity in tech gets a boost in Toronto with LGBTQ+ Venture Out Conference

Hot on the heels of the Venture Out Career Fest this past February (which we thoroughly enjoyed!) a cross-guild group of Connectors converged on the Venture Out Conference hosted at MaRS in Toronto, which Connected also co-sponsored.

Connector Spotlight: Dave Doyle

Software Engineer Manager, Cloud Native Aspirant, Nintendo Nerd. Introducing the great Dave Doyle!

Meet Connected Software Engineer Manager, Dave Doyle! Cloud native aspirant, nintendo nerd, and so, so much more.